I've always worked with the public but this time I'm the owner!"īorn in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side. "I'm very emotional about it," she says, "but at the same time a little frightened because for me this is a new experience. The project is a big undertaking for Degiovanni, but she's excited and ready to go. We're bringing with us a piece of Italy, but above all, our Monferrato." As you can see, my Casale is always in my heart. It is hand-made from tufo (the local stone upon which Casale and the entire Monferrato area is built) and handmade bricks. We have imported the city's coat of arms from Casale Monferrato. "You will feel like you're entering a gelateria in Italy. "My place is 100 percent 'Made in Italy,'" she says. Two technicians traveled from Italy to help install equipment and set up Golosi, Degiovanni says. Golosi also serves traditional Italian espresso drinks, Italian panini, soups and baked goods like morning pastry and cakes.Ĭustomers will also be able to enjoy 36 flavors of gelato - including diet, soy and warm versions - in an authentic atmosphere, as Degiovanni has ordered her furniture, gelato-making equiment, signage and more from back home. Gelato lovers and the generally curious will be able to watch her work in her visible kitchen. She will make it all by hand in Golosi's kitchen, just like her father did 60 years ago in Casale. There will be no mixes, no powders and no ice cream presented as gelato. "Large-scale industrial production of gelato made it very difficult for artisan gelato makers to compete with the low prices of the industrial competitors and my father was forced to abandon this art and passion."ĭegiovanni is dedicating herself, therefore, to the art and passion of making artisan gelato. "I was fascinated by the mystery of how my father made gelato and on weekends it was a treat for my sister and I to visit his small laboratory and to taste the few flavors that were transported by the traditional gelato carts. "Making gelato (in my father's day) was a long, difficult and laborious process and therefore few children at the time could enjoy this luscious treat," she recalls. She grew up knowing that real gelato was no different. Like anyone who treasures traditions - especially culinary ones - Degiovanni knows that authenticity takes dedication and hard work. "Finding typical Italian gastronomic products in this big country allowed me to cook in the Italian taste and style, sparking the memories of gelato, and coupling them with the art and visual creativity of the artisan artist." "Being so far from my home (and) from my traditions, re-awoke in me the memories and flavors of my town," she wrote in a manifesto that will appear in Golosi's brochure. As a student at Waukesha's Rose Glen Elementary, Degiovanni's daughter Valentina began a pen pal program between her class here and her former class in Italy that continues today, even though Valentina is now in high school.Īs a means for overcoming the culture shock and homesickness, Degiovanni rediscovered the culinary traditions of her family and her hometown, she says. Goloso is an Italian adjective that describes someone with a sweet tooth.ĭegiovanni and her family hail from Casale Monferrato and landed in Milwaukee when her husband began working at Zerand (owned by Casale-based Cerutti Group) in 1998. "The dream of a gelateria was came from my father, but I also have a sweet tooth for gelato and sweets - but not too heavy or too sweet - in general." "Beginning in 1947 my father was an artisan gelato maker and he made his gelato using the antique tools of the trade," says Marina Degiovanni, who opened the 1,575-sq. For example, plenty are now selling frozen treats here that are inaccurately called "gelato." Now, however, there's a real expert on the scene. Via the panino, pizza and cappuccino, Italian culinary culture long ago arrived in Milwaukee, but not always in the most authentic fashion.
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